"Warnet" Business Plan

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The author is looking for a business partner for an establishment of an internet cafe. If you are interested please drop a line. Some material of this business plan is taken from the internet and modified by the author. The budget is prepared by a friend of mine who is a network administrator. This budget displayed here is not a fixed figure since it was prepared couple weeks ago. We all know that the prices are constantly changing. However, it can be used as a starting point on how much start up cost will be needed in order to establish an internet cafe.

Users Computer Specification :
Processor Pentium 4 - 1.7 GHz - Intel
Motherboard ASUS P4 - S533 MX
VGA Card ATI Alderon 256 MB (non OnBoard).
Memory SDRAM 256 MB.
Hard Disc 20 GB - Maxtor 5400CD ROM Samsung 52X
Monitor Samsung / LG 15" (Black).
HeadSet Bufftech (BE-208MV).
Keyboard Logitech (Black)
Mouse Scroll Optical Logitech (Black).
WebCam Logitech
LAN Card

Server Computer Specification :

Processor Pentium 4 - 2,4 Ghz IntelMotherboard ASUS P4 - S533 MX
VGA Card ATI Alderon 512 MB (non OnBoard)
Memory SDRAM 512 MB
Hard Disc 80 GB - Seaget 7200
DVD-RW ROM Samsung 52X
Monitor LCD - Samsung / LG 15" (Black)
HeadSet Bufftech (BE-208MV)
Keyboard Logitech (Black)
Mouse Scroll Optical Logitech (Black)
WebCam Logitech
LAN Card

WibiNet Bali (satellite internet)
BUSINESS PLAN

1.0 Executive Summary
WibiNet Bali, unlike a typical internet cafe, will provide a unique internet café with some additional services that could increase the value of the café, not only one service but it is more like one stop information technology services which includes internet connection service, online gaming center, translation service, English learning center, computer repair, and scanning, printing and typing services.

WibiNet Bali is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. WibiNet Bali's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

This business plan is prepared to obtain financing in the amount of $12,000. The financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. This initial capital investment will allow WibiNet Bali to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide WibiNet Bali with a customer base that will allow it to be self sufficient in year two.


1.1 Objectives
WibiNet Bali's objectives for the first three years of operation include:
The creation of a unique, upscale, innovative environment that will differentiate WibiNet Bali from other internet cafes, which is flourishing in Denpasar, Bali.
Educating the community on what the Internet has to offer.
Good language translation center.
Affordable access to the resources of the Internet and other online services.

1.2 Mission
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. WibiNet Bali provides communities with the ability to access the Internet and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that WibiNet Bali provides.

1.3 Keys to Success
The keys to the success for WibiNet Bali are:
a.The creation of a unique, innovative, upscale atmosphere that will differentiate WibiNet Bali from other Internet cafes.
b.The establishment of WibiNet Bali as a community hub for socialization and entertainment.
c. The creation of an environment that won't intimidate the novice user. WibiNet Bali will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer.
d.The center of English Language Training
e.The center of English Indonesian Translation Service.

1.4 Risks
The risks involved with starting WibiNet Bali are:
Will there be a strong demand for the services offered by WibiNet Bali in Denpasar?
Will the popularity of the Internet continue to grow, or is the Internet a fad?
Will individuals be willing to pay for the service WibiNet Bali offers?
Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as WibiNet Bali?

2.0 Company Summary
WibiNet Bali, which will be located in Jalan Akasia Denpasar, will offer the community easy and affordable access to the Internet. WibiNet Bali will provide full access to email, WWW, FTP, and other Internet applications such as Telnet. WibiNet Bali will also provide customers with English language training center, translation services and also computer repair for small damage (recovery)

WibiNet Bali will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that WibiNet Bali provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer.

2.1 Company Ownership
WibiNet Bali will be privately co-owned by I Made Suardana and the future investor.

2.2 Company Location
A site has been chosen at Jalan Akasia Denpasar. This site was chosen for various reasons, including:
Proximity to the downtown business community.
Near to Warmadewa University
Near to student village/apartment
Near to English First
Near to Nusa office, local newspaper
Near to Bali Art Center
Low cost of office rental
High visibility

3.0 Services
WibiNet Bali will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet. Printing, scanning, and introductory courses to the Internet will also be available to the customer. WibiNet Bali will also provide customers with English training service and translation center.

3.1 Services Description
WibiNet Bali will provide its customers with full access to the Internet and common computer software and hardware.

Some of the Internet and computing services available to WibiNet Bali customers are listed below:
Access to external POP3 email accounts.
Customers can sign up for a WibiNet Bali email account. This account will be managed by WibiNet Bali servers and accessible from computer systems outside the WibiNet Bali network.
FTP, Telnet and other popular Internet utilities will be available.
Access to Netscape or Internet Explorer browser.
Access to laser and color printing.
Access to popular software applications like Adobe PhotoShop and Microsoft Word.
English Training Course
Translation Services
WibiNet Bali will also provide its customers with access to introductory Internet and email classes. These classes will be held in the afternoon and late in the evening. By providing these classes, WibiNet Bali will build a client base familiar with its services. The computers, Internet access, and classes wouldn't mean half as much if taken out of the environment WibiNet Bali will provide.

4.0 Market Analysis Summary
WibiNet Bali is faced with the exciting opportunity of being the first-mover in Jalan Akasia Denpasar and surrounding areas as a cyber-cafe and gaming center. Besides, the high demand of job vacancy in Bali which require applicant to have strong English skill, would be an asset for WibiNet Bali. Also the demand for translation of English to Indonesian has significantly been increasing in Denpasar recently.

4.1 Market Segmentation
WibiNet's customers can be divided into two groups. The first group is familiar with the Internet. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. WibiNet Bali target market falls anywhere between the ages of 18 and 50. WibiNet's target market also can be divided into more specific market segments. The majority of these individuals are students and business people.

4.2 Business Analysis
The popularity of the Internet is growing exponentially. Those who are familiar with the Internet are well aware of how fun and addictive surfing the Net can be. Those who have not yet experienced the Internet, need a convenient, relaxed atmosphere where they can feel comfortable learning about and utilizing the current technologies. WibiNet Bali seeks to provide its customers with affordable Internet access in an innovative and supportive environment.
Due to intense competition, net cafe owners must look for ways to differentiate their place of business from others in order to achieve and maintain a competitive advantage. The founder of WibiNet Bali realizes the need for differentiation and strongly believes that combining a language training center and complete Internet service is the key to success.

5. 0. Strategy and Implementation Summary
WibiNet BAli has three main strategies. The first strategy focuses on attracting new Internet users. The second, and most important, strategy focuses on pulling in power Internet users. Power Internet users are extremely familiar with the Internet and its offerings. The third strategy focuses on building a social environment for WibiNet Bali customers. The details are as follows:
For new internet user :
Providing a friendly environment. WibiNet Bali will be staffed by knowledgeable employees focused on serving the customer's needs.
A customer service desk will always be staffed. If a customer has any type of question or concern, a WibiNet Bali employee will always be available to assist.
WibiNet Bali will offer introductory classes on the Internet and email. These classes will be designed to help new users familiarize themselves with these key tools and the WibiNet Bali computer system.

For Power Internet User:
· Providing the latest in computing technology.
· Providing scanning and printing services.
· Providing access to powerful software applications
To establish social hub:
A social environment, that provides entertainment, will serve to attract customers that wouldn't normally think about using the Internet. Once on location at WibiNet Bali, these customers that came for the more standard entertainment offerings will realize the potential entertainment value the Internet can provide.

6.0 Management Summary
WibiNet Bali will be supervised by I Made Suardana. There will be 2 employees who will work in different shift time. The first staff/customer service will work starting 9 AM until 5 PM and the second staff/administrator/technical support will work starting 3 PM until 11 PM. The owner will supervise the operational of the café also in charge in language training class and translation center.